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Daniel Penner is a seasoned real estate and marketing professional with a passion for helping his clients achieve their goals. With over 15 years of experience in the industry and a proven track record of success, he has established himself as a trusted expert and thought leader in his field. Daniel believes that successful real estate transactions come about as a result of clear and open communications, particularly on the needs and expectations of his clients and the market conditions.
Experience Across Every Sector
Daniel's career spans both the commercial and residential sides of the industry. At CBRE, he represented commercial property sales totaling hundreds of millions of dollars, work that grounded him in valuation, investment analysis, and negotiation. He went on to serve as Head of Marketing for one of Southern California's largest real estate investment trusts, directing brand and marketing strategy for a portfolio of more than 3,000 residential units.
That background shapes how he represents clients today. Every engagement draws on a working knowledge of residential, multifamily, and commercial property, along with a clear understanding that how a home is positioned matters as much as how it is priced. Daniel also trains agents at other brokerages, and the same marketing discipline he teaches is applied to each client he represents.
A Unique Perspective
Originally from Mexico City, having spent many years in Arizona and now calling Los Angeles home, Daniel has been involved in the real estate business both domestically and internationally, which has given him a unique understanding and perspective of how success is achieved most efficiently and effectively for his clients. Daniel is licensed in both California and Arizona.
Life at Home
Daniel enjoys making music in his home studio, exploring the outdoor beauty of Los Angeles that he loves so much, is a lifelong tennis player, and appreciates a great glass of wine.